IHealth
System for increasing customer conversion through the creation of the DNA of each person who visits the client's web page in the cosmetic surgery activity. As sources of information we use internal navigation information, external navigation and sociodemographic and behavioral information inferred from a population of panelists using navigation characteristics as key variables.
PROJECT ACTIVITIES
Real Time ingestion of user activity through web content systems.
Development of profiling and audience generation processes.
Inference system of sociodemographic and behavioral variables from the use of panelists.
Deep Learning with navigation and user activity data.
