IFinancial services
Transformation of the marketing area of an important company in the financial sector. In this client we carried out the conceptualization of the needs of the digital marketing area from the point of view of information systems as part of the digital transformation of the company. Strategy development and implementation of part of the solutions.
PROJECT ACTIVITIES
- Strategy
- Marketing plan
- Loyalty
- Portfolio management
- Optimization of campaigns
- Customer journeys
- Product generation
- Definition of the technological platform
- Creation of the information layer, and its conceptualization as DaaS (Data as a Service).
