Predictive system for subscriber acquisition

Deployment of Big Data / ML technology in the cloud in order to obtain information from people interacting with the digital media, creation of taxonomies and enrichment with customer data in order to increase subscriber acquisition.

• Improved new member acquisition and persona gender detection in order to tailor message content to maximize advertising conversions.

• Real Time ingestion of user activity through web content systems.

• Development of profiling and audience generation processes.

• Real time interaction system with cookies in order to maximize conversions.