IEnergy
Creation of a real-time product recommendation system. The objective is to define the micro-segmented marketing actions with the highest probability of success integrated with the client's commercial management system.
PROJECT ACTIVITIES
- Real-time ingestion of forms and surveys conducted by sales team on mobile devices.
- Analysis of forms and application of product recommendation rules.
- Application of Machine Learning algorithms: Segmentation, Product Prediction, Recommendation
- Product recommendation model for sales team in their visits to customers supported by predictive algorithms.
